SBCC

  • Social and Behaviour Change Communication (SBCC)

    Social and Behaviour Change Communication (SBCC) is a research -based, consultative process that uses communication to promote and facilitate behaviour change and support the requisite social change for the purpose of achieving desired  outcomes.To achieve social and behaviour change, SBCC is driven by evidence based research, and project perspectives and needs. SBCC is guided by a comprehensive understanding of factors at play,  that influences knowledge, attitudes and practices of individuals and communities.

  • SBCC innovations in Kala-azar elimination

    Considering the favourable factors for Kala-azar elimination and new technology and advances in diagnosis and treatment, the National Roadmap for Kala-azar Elimination (NRKE) released by the Government of India on 2nd September 2014, has provided strategic directions on reducing the delay between onset of disease and diagnosis and treatment; with emphasis on early case detection and complete management.

  • Strengthening institutional capacity in delivering SBCC trainings

    There is increasing appreciation among government and NGOs that SBCC strategies and related skills are equally important alongside technical knowledge. The health and ICDS functionaries – primarily the frontline workers and supervisors – are pivotal when it comes to communicating on health issues to the community. Linking the frontline workers with communication and building their capacities on effective communication is essential for quality service delivery. Recognising its importance, capacity development on social and behaviour change is one of the pillars of Communication for Development (C4D) programme of UNICEF.

  • Empowering women in Odisha through PLA

    An analysis of the Odisha Health Sector and Nutrition Support Programme (OHNSP), showed the need to move beyond strengthening government systems and to directly address the underlying social determinants of Health, Nutrition, Water and Sanitation (HNWASH); catalyse community capacity and improve community management of services. Accordingly, Phase II of the OHNSP focused on strengthening demand for various services from the community. The interventions aimed to strengthen and leverage “community processes” for improved HNWASH practices and outcomes, and the convergence of HNWASH services and resources at the local level.

  • Changing lives through Group Communication

    The Facts for Life Group Communication Initiative is a comprehensive communication framework that supports behavioural outcomes critical to achieving the Millennium Development Goals (MDGs) by working through relevant government programmes. The initiative is based on the premise that infant and child survival can be ensured by proper preventive and curative interventions. These can be successfully implemented through a mix of actions at the household/community level and a basic package of primary healthcare that does not rely on complex technology. The initiative’s flagship intervention in India; Kyunki Jeena Isi Ka Naam Hai, is an entertainment-education drama serial, telecast by the national broadcaster Doordarshan.

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