As part of continued engagement on development communication with students of MA in Development Communication, New Concept was invited by AKJ Mass Communication Research centre, Jamia Milia Islamia University in New Delhi to talk about community advocacy, using case studies and examples on Social and Behaviour Change Communication (SBCC).
The presentation started with an overview of the different levels of the socio-ecological model and how important it is to have advocacy at different levels – individual, interpersonal, community, organizational and policy. The team members from New Concept also presented on the experience of community based and community led advocacy in the context of Kala-azar Elimination efforts in Bihar, Jharkhand and West Bengal. The presentation was made by senior members of New Concept S Raghavan, Director, Surkhraj Vimal Kaur and Manisha Kaushik (Project Managers). Around 40 students in both 1st and 2nd year MA from the course on development communication attended the presentation and sharing session and actively participated to make them more interesting. At the end, the students expressed keen interest in applying these concepts in their project work, and also engaging with New Concept to deepen their understanding.
The lecture series was coordinated by Ms. Anuragini Nagar and Ms. Pragati Bhalla, faculties with the center who expressed their interest in continuing engagement with New Concept, and encouraged the students to visit New Concept to gain deeper understanding of development communication, through practical experience.