New Concept delivers lectures on Social and Behaviour Change Communication (SBCC) at Jamia Milia Islamia in New Delhi

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IMG-20171005-WA0001.jpg New Concept was invited by AKJ Mass Communication Research centre, Jamia Milia Islamia University in New Delhi to deliver lectures on Social and Behaviour Change Communication (SBCC) to the students of 1st year, development communication. The lecture covered an overview of the evolution of development communication from IEC to SBCC. The team members from New Concept also discussed about measuring changes in the context of IEC/BCC activities for Kala-azar Elimination in Bihar, Jharkhand and West Bengal. These two lectures were delivered by two senior members of New Concept S Raghavan, Director and Pravin Ramteke, Senior Manager – Research & Communication. Around 20 students of the institute attended the lectures and actively participated to make them more interesting. At the end, the students expressed keen interest in applying these concepts in their project work, and also engaging with New Concept to deepen their understanding. The lecture series was coordinated by Ms. Anuragini Nagar and Ms. Pragati Bhalla, faculties with the center who expressed their interest in continuing engagement with New Concept, and encouraged the students to visit New Concept to gain deeper understanding of development communication, through practical experience