According to the census 2011, the indicators pertaining to Routine Immunisation in UP have been the lowest. Better coordination isrequired between the health department and media personnels for enhanced awareness about RI among people.
NCIS worked closely with UNICEF in organising a two-day orientation of District Information Officers in Lucknow and one-day long Media Consultations on Routine Immunisation in five districts of UP (Sonebhadra, Mirzapur, Shrawasti, Balrampur and Budaun). The NCIS team designed a kit for these consultations which included
fact-sheets, FAQs, Reference Guide, a handbook and a notepad in a corporate folder along with a flash presentation for various sessions.
The sessions were facilitated by the senior resources persons for New Concept including veteran journalists, Sharat Pradhan and
Ashwini Bhatnagar and also involved field visits to PHCs, Cold Chain Centre and Anganwadi Centres.