Main Kuch Bhi Kar Sakti Hoon

Posted In:    India    DFID    Madhya Pradesh    Family Planning    PFI    women's empowerment    outreach activities    Pre-test    Hindi    Audio-Visual Media    Health    Audio-Visual Media    Bihar   

Population Foundation of India (PFI), with support from DFID, is producing a multimedia entertainment education TV serial called “Main Kuch Bhi Kar Sakti Hoon” with women’s empowerment as its central theme. To complement and extend the messaging of the TV serial, PFI wanted to engage in extensive outreach activities aimed towards enhancing and deepening the audiences’ engagement with key family planning issues, in select high priority districts of Bihar and Madhya Pradesh.
NCIS has developed a basket of interactive communication materials for the ‘outreach’ component of the overall project. A pre-test of these materials was done in Bihar and Madhya Pradesh.