Ministry of Health and Family Welfare, Government of India, launched the website www.ntcptobaccocontrolpsa.in on 7th August, 2014. This website carries Public Service Announcements (PSAs) designed to warn people about the devastating health harms of using smokeless tobacco.
New Concept was engaged by World Lung Foundation to and design, develop maintain the Tobacco Control Public Service Announcements for Film and Television website. The site has been officially launched and providers the PSAs in streaming and downloadable formats. The 30-second PSAs have been translated into 17 languages. The PSAs which are part of the anti-tobacco ads that will be screened in cinemas and theatres under the Cigarettes and Other Tobacco Products Act (COTPA) Film Rule.