The project involved regular and close interaction with the ICDS & Health departments in the district to improve child survival in the district.
Starting with the action research for behavior change in four southern districts of Rajasthan, the project spanned ten years and was implemented in two phases. Titled “Hajo Saru” which means Healthy Child in Wagadi – the local dialect of Banswara, the project was designed to change behavior from the community to the programme manager level, including a large number of stakeholders who could contribute to the cause of child survival.
It was also a model project in terms of ICDS and Health coming together and working closely. The project involved regular and close interaction with the ICDS & Health departments in the district to improve child survival in the district. Besides action research, the first phase included communication and capacity building strategy development, implementation plan and implementation of planned activities and documentation (video, photo and print). The second phase was mainly used to build upon the momentum gathered during the earlier campaign phase and to place the issue of women and child at the centre of district planning and implementation. A detailed MIS was set up to track health amid nutrition indicators for each village within the district as well as a community based monitoring system.
New Concept carried out the following tasks:
- Overall implementation of the project in the selected district
- Action research for behavior change
- Strategy development
- Capacity building for IPC skills and mobilization skills
- Training module development
- Development and pretesting of messages, communication tools, pretesting and production
- Social mobilisation – Organizing and implementing an eight-month long Kala Jatha campaign covering the entire district
- Networking for positioning child survival high on the agenda of all stakeholder groups
- Monitoring and Evaluation
- Process Documentation and Publication of all the process documents
- Conducting periodical workshops for information sharing
The communication materials included a flip book for AWW, six supporting posters, a song booklet, A/V presentation, audio cassette containing songs on Healthy Child developed by local youth and others. Six process documents were also produced covering the entire gamut of activities.