Oxfam India Educates Communities on Disaster Preparedness through IEC Materials

Posted In:    Hyderabad    India    disaster preparedness    disaster mitigation    tsunami    disability    cotton supply chain    drought    risk reduction    English    Hindi    Telugu    Print Media    Disaster Management    Andhra Pradesh   

More than 300 million people in India are living in poverty. Oxfam believes in playing a lasting role in finding solutions to this injustice. In order to meet the new challenges of these changing times and to ensure that Oxfam’s work is as wide-reaching as possible, Oxfam GB, in collaboration with Oxfam International, has supported the setting up of Oxfam India as an autonomous, Indian organisation working for national and international development. Oxfam India was formally launched on 1st September 2008.

Oxfam GB continues to work in India, but will now be supporting Oxfam India to implement their programmes. Oxfam’s focus has been on livelihoods, gender equality, disaster preparedness, education, and HIV/AIDS. Natural disasters have more than doubled since 1980s and therefore the need arose to educate communities on disaster mitigation. Most of the work that New Concept did for Oxfam India was on developing disaster preparedness communication materials.

New Concept developed the following materials for Oxfam India:

  • Developing Catalogue, Brochure and Case Study Book on Cotton Textile Supply Chain, 2007 - 08
    New Concept developed a catalogue on Farmers Trading Company. Brochure and a case study book on Cotton Textile Supply Chain were also developed as part of this assignment
  • Development of IEC Materials on Disaster Preparedness, 2006
    A set of 10 posters, 4 pictorial booklets, 2 stickers, 1 handbook, 1 calendar in Hindi and English were developed on Community-based Disaster Preparedness for Andaman and Nicobar Islands. A process document titled ‘Reducing risk through preparedness - A community based approach’ was also developed. In the following year, New Concept developed the materials in Telugu and a flash presentation on Disaster Risk Reduction Strategy in Andhra Pradesh was also developed as a part of the assignment
  • Developing Monographs on Disaster Preparedness and Drought Mitigation, 2004
    New Concept documented, edited, designed and printed a range of advocacy material on creating a culture of disaster preparedness. The material include two monographs, one thematic document, one case study document, a radio skit and a multimedia CD based presentation

Oxfam India’s website: http://www.oxfam.org.uk