ActionAid is an international anti-poverty agency operating in over 40 countries, working with poor and marginalised people to end poverty and injustice together. In India, ActionAid has been working with poor and marginalised people since 1972. The organisation partnered with local NGOs, community based organisations and people's movements to collectively address poverty, inequality and injustice. ActionAid’s focus is on the rights of India’s most marginalised communities - Dalit and indigenous people, rural and urban poor, women, children and minorities. These groups face an acute lack of access to and control over resources, services, and institutions.
ActionAid pays special attention to those in vulnerable situations such as people living with chronic hunger, HIV/AIDS or disability, migrant and bonded workers, children who are out of school, city-dwellers without a home, and people whose land or livelihood is under threat. ActionAid also works with women, men, girls and boys who have been trafficked, displaced or hit by natural and human-made disasters.
New Concept has supported ActionAid by providing a bouquet of communication and documentation related services. Over a period of four years, New Concept has produced the following communication materials for ActionAid:
- Developing IEC Materials, 2009
New Concept developed various IEC materials on Disaster Risk Reduction taking into the local context. For developing the materials, New Concept conceptualised, developed the content and then designed the materials for Action Aid, Myanmar
- Video Documentation on Ranchi Community in Andaman and Nicobar Islands, 2007
New Concept undertook research from secondary material and developed a 15 minute film capturing the situation of Ranchi community in Andaman and Nicobar. The film explored the socio-economical context and issues pertaining to the community and the steps taken in the direction of assertion of the rights of the community
- Developing IEC materials on Alcoholism, Disability and Disaster Preparedness for Schools, 2007
As part of the project, New Concept developed a set of posters and leaflets on alcoholism, disability and disaster preparedness for schools
- Translation and Designing of Dalit Samkhya, 2007
New concept undertook the responsibility of translating and designing the book on Dalit, Dalitha Samakhya Siddhantam – Niyama Nibhandhanavali
- Process Documentation of Social Audit Process, 2006-2007
As part for this assignment, New Concept’s documentation team visited the project area in Anantapur where the social audit process was undertaken. Based on field visit, interaction with different stakeholders ranging from padayatris, to beneficiaries, to NGO activists, Government functionaries etc, a process document capturing the entire exercise was developed and submitted to ActionAid
ActionAid’s website: www.actionaidindia.org