Ethics and Social Accountability Policy

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New Concept was founded in 1988 by a group of socially concerned professionals belonging to diverse disciplines. Already, a proportion of its efforts and revenues are directed towards social development initiatives led by its employees.

The directors and personnel across New Concept have for many years been committed to upholding universally accepted ethical principles and practices; building a reputation of openness, trust and integrity. 

This includes, but is not limited to, principles such as in the areas of human rights, labour, environment and anti-corruption, as included in the UN Global Compact. 

All New Concept employees are responsible to:

  • Promote honest and ethical conduct with individual integrity and respect at all times.
  • Promote compliance with applicable governmental laws, rules and regulations; deter wrongdoing.
  • Promote initiatives that make a positive difference to the community and environment. 
  • Promote transparency and remain open towards our customers and work with them in an open and collaborative way.
  • Openly share information internally and seek best practice, whilst ensuring confidentiality and security of client and company data.
  • Promptly report any breaches of ethics or lack of accountability to the policy to management.


We are committed to advance these principles within our sphere of influence. 

We advise employees to raise any ethical matters, such as conflict of interest or potential wrong doing, through to their manager, a senior manager or director. All matters will be dealt with seriously, promptly and confidentially.


On behalf of the Board of Directors – New Concept