With more than two decades of collective experience in transformational research and communication, we provide a comprehensive bouquet of services to the social development sector

Dhaara Seminar

Dhaara Seminar 5: Social & Behaviour Change Communication, Lessons and Experiences - State Communication Policy, organised at the New Marrion Hotel in Bhubaneswar on 19 December 2017.


Building Capacities for Communication Branding of Health Facilities

The NHM, Uttar Pradesh, with technical support from UNICEF, developed a SBCC strategy to help in branding of RMNCH+A related services in the public health facilities. This strategy consisted a unique initiative, named Facility Branding

Three key steps were followed to complete the Facility Branding exercise. These included:

    I. A facility-level needs assessment exercise and development of a Facility Branding strategy to improve service uptake and functioning of public health facilities of Uttar Pradesh.

    II. A community-level needs assessment to come up with a comprehensive analysis of barriers on the 12 prioritised behaviours under RMNCH+A.

    III. Development of a RMNCH+A-based BCC package to be employed at all levels of public health facilities for effective communication between the service providers at the public health facilities and clients

Aim of Communication Branding for Health Facilities

  •   1. To make public health facilities client- and community-friendly
  •   2. To increase use of communication tools during service delivery for effective       communication with the clients
  •   3. To accelerate uptake of services at public health facilities

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Session on Communication at the Sub-National Training of Trainers on Malaria Elimination

d1.jpgNew Concept facilitated a session on 'Communication' during Sub National training of trainers on Malaria Elimination in India on 8th Dec 2017, organised by WHO and NVBDCP in Delhi.

There were about 40 participants from different states and ToT was held under leadership of Dr. Ortega, Team Leader, Global Malaria Programme, WHO HQ,Geneva.

New Concept delivers lectures on Social and Behaviour Change Communication (SBCC) at Jamia Milia Islamia in New Delhi

IMG-20171005-WA0001.jpg New Concept was invited by AKJ Mass Communication Research centre, Jamia Milia Islamia University in New Delhi to deliver lectures on Social and Behaviour Change Communication (SBCC) to the students of 1st year, development communication. The lecture covered an overview of the evolution of development communication from IEC to SBCC. The team members from New Concept also discussed about measuring changes in the context of IEC/BCC activities for Kala-azar Elimination in Bihar, Jharkhand and West Bengal. These two lectures were delivered by two senior members of New Concept S Raghavan, Director and Pravin Ramteke, Senior Manager – Research & Communication.

Recent Projects


Harnessing the Power of Women Collectives to Promote Women’s Nutrition

Harnessing the Power of Women CollectivesStunting in children is a measure of chronic undernutrition with profound irreversible adverse consequences. Childhood stunting is the most prevalent form of undernutrition in India and most severe in tribal population. The mechanisms to deliver the essential nutrition interventions for women do exist but are managed by multiple departments, with weak coordination. Community engagement in improving last mile delivery of health and nutrition interventions has been researched and valued, but has largely remained honorary work.

This study assesses feasibility of community collectives as a funded stakeholder (partner) for improved delivery of essential women's nutrition interventions in tribal pockets/hamlets with high prevalence childhood stunting.

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A Useful Tool for Vaccine and Cold Chain Handlers

Handbook for Cold Chain HandlersThe Government of India is keen to attain global standards for its Immunization Program and several initiatives have been taken recently in this direction. As India hopes to reach at least 90% full immunization coverage over the next five years, it is critical to strengthen the immunization supply chain in the country. With the advent of newer technologies in temperature monitoring, cold chain storage and transportation equipment especially using green energy, stock and inventory management, there is a high potential to improve the existing system.

The Handbook will also prove useful in understanding of various immunization related Management Information Systems (MIS) such as National Cold Chain Management Information System (NCCMIS), electronic Vaccine Intelligence Network (eVIN) etc.

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