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It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

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creativity and collective

work transforms

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ABOUT US

New Concept was set up in 1988 by professionals belonging to diverse disciplines. Leveraging its diversity, it has evolved as a thinking organisation providing a comprehensive package of quality services in the social development sector.
Vision
“To continuously enhance our skills and deepen our knowledge and understanding of the issues affecting our society, co creating and collaborating with all stakeholder groups to deliver quality services”.
Our core strength lies in understanding policy goals, programmatic strategy and interventions through rigorous study and research. This has enabled us to develop appropriate communication strategies and innovative content, concept and design of communication materials; it enables us to execute the requisite capacity building responses. Assessing and fulfilling project needs, in unison with our clients’ vision has been the hallmark of our services.
Our vast experience in social development, a large multi-skilled human resource base, knowledge and understanding of the varied needs of diverse regions helps us deliver quality services. We work with local partners across Asia and Africa.
A sound technical base and state of the art digital tools support us in providing a wide range of services that include primary and secondary research, knowledge management, capacity development, social and behaviour change communication, and digital solutions.

Project
Experience

BCC agency for elimination of Kala-azar
Technical and Digital Content Development for Learning Resource Package for Community Health Officers on Tuberculosis
Documentation for YUVAA programme
Feasibility Study - Improving Access to Quality Primary Healthcare in Delhi's Slum Colonies
Communication Strategy for International Labour Organization’s Asia Regional Child Labour Project
Audio Visual and Process documentation of COVID-19 Initiative
Virtual training package on Oral Contraceptive Pills
Solid Waste Management
SBCC Campaign on Fortified Rice
Animatics on Waste Management
Documentation of the GARIMA Project
Development of SBC Training Package
‘She Helps Her Thrive’- Engaging Adolescent Girls as Champions
Communication Skilling of TB Champions
Building Capacities for Effective Adolescent Life Skills Education
Health and Education Assessment in Asia Region
Gender Analysis of Adolescent Nutrition Programme

SECTORS

Catering to a wide range of
sectors with our services
Adolescent
Empowerment
  • Promoting Realisation, Access and Use of Assets (including transferable skills)
  • Increasing Critical Awareness
  • Fostering Agency
  • Enhancing Opportunities for Voice and Participation
Child Protection
  • Child Labour Elimination
  • Ending Child Marriage
  • Ending Violence against Children
  • Child Friendly Spaces
Education
  • Gender Equity
  • Quality Improvement
  • Reducing Dropouts
  • Learning Assessment
Gender
  • Gender-based Violence
  • Gender Transformative Approaches
  • Positive Masculinity
Health
  • Public Health
  • Preventive Health
  • Communicable and Non-communicable Diseases
  • Neglected Tropical Diseases and Vector Borne Diseases
Livelihoods
  • Social Protection
  • Skills
Nutrition
  • Adolescent Nutrition
  • Maternal Nutrition
  • Severe Acute Malnutrition
  • Infant and Young Child Feeding Practices
  • Dietary Diversity
  • Food Fortification
Sustainable
Development
  • Solid Waste Management
  • Disaster Risk Reduction
  • Water Conservation
  • Climate Change
WASH
  • Water - Safety, Sustainability and Access
  • Sanitation - Social Norms, Access and Sustainability
  • Hygiene - Promote Behaviour Change
  • Climate Resilient WASH
Risk Communication and
Community Engagement
  • Community-led Approaches
  • Human-centred Design
  • Inclusive Programming
Governance
  • System Strengthening
  • Measuring Progress
  • Reporting on International Conventions
Maternal and
Child Health
  • Respectful Maternity Care
  • Community-led Monitoring
  • Routine Immunisation
  • Reproductive and Child Health

SERVICES

With over 30 years of collective experience in transformational research and communication, we provide a comprehensive bouquet of services to the social development sector
Capacity
Development
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Communication
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Digital
Solutions
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Evidence
Based
Research
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Knowledge
Management
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M&E
and Impact
Assessment
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Social and
Behaviour Change
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CLIENTS

Team

Geetha Ravishankar

Director

Raghavan Srinivasan

Director

Uma Seth

Director

Vidya Raghavan

Advisor - Strategic Communication and Business Development

Sudha Nair

Advisor - Strategic Communication and Business Development

Dr. Amar Nidhi

Team Lead, Capacity Building

Sanjay Kumar Sharma

Senior Project Manager

Surkhraj Vimal Kaur

SBC Consultant

Romi Mukker

Senior Consultant – Publications & Documentation

Akhil Dobhal

Project Manager

Parul B. Rajput

Senior Project Manager

Shaima Ahmad

Project Manager

Vinay Kumar

Senior Project Manager

C.R. Sivadas

Senior Designer

Lalit Kumar

Motion Graphics Designer

Rabindra Choudhary

Senior Illustrator

Rajeev Kumar

Graphic Designer/Visualiser

Ramesh Dogra

Manager, Creative Design and Production

Tanweer Alam

Senior Visualiser cum Designer

Geetha Ravishankar

Director

Geetha is one of our founding directors and has put in more than 30 years to build the New Concept brand and organisation. With an academic background in architecture and design, she has been a driving force in establishing the creative design and production division of the business and in setting its design standards. Based on her experience she has a thorough understanding of the social development sector, which she brings to bear as one of the key contributors to the development of the company’s business strategy.

Raghavan Srinivasan

Director

Raghavan is one of the founding directors of New Concept. With over 40 years of work experience, he is proficient in areas as diverse as policy and advocacy documentation, operations research, data management and analysis, systems analysis, design and implementation of ICT solutions. He has managed several of New Concept’s significant projects over the years including large scale surveys, policy documentation in health and child rights, setting up of large MIS, web-based repositories and databases, and e-learning systems.

Uma Seth

Director

Uma is responsible for the financial and management accounting, and treasury functions in New Concept. She has been directing the accounting and treasury operations of the company for more than 20 years. She is a qualified chartered accountant. She is also responsible for ensuring statutory compliance with Indian company and income tax laws.

Vidya Raghavan

Advisor - Strategic Communication and Business Development

Vidya has over 30 years of experience in the social sector, specialising in social and behaviour change communication (SBCC) and knowledge management (KM). Her work encompasses diverse government programmes and donor initiatives addressing nutrition, health, elementary education, livelihood, with gender, inclusion and rights as cross-cutting themes. She has led large SBCC, KM and capacity development projects for various UN agencies, national and international donor agencies, travelling extensively across the length and breadth of India. Mentoring young team members and networking for winning partnerships come naturally to her.

Sudha Nair

Advisor - Strategic Communication and Business Development

Sudha has over 20 years of work experience in the development sector. She has worked on a range of issues including child protection, maternal and child health, nutrition, adolescent empowerment, and gender. Her practical exposure in the field coupled with theoretical understanding of communications, research and knowledge management gives an edge in developing and executing various programmes. She has worked across several states in India leading SBCC strategy development, capacity building, and qualitative research, monitoring and knowledge management projects.

Surkhraj Vimal Kaur

SBC Consultant

Surkhraj, with 16+ years of experience in communication, IT services, and project management, thrives as a project manager in health, WASH, immunisation, and panchayati raj sectors. She excels in project research, digital information architecture, Photoshop, InDesign, and video editing. She also handles social media for New Concept and leads the NCCDC-managed SBCC e-Hub.

Romi Mukker

Senior Consultant – Publications & Documentation

Romi has been managing publication assignments in the communications division for the past 17 years, handling projects independently, and carrying out tasks for different media including writing, editing, copy-editing, pre-project coordination and giving inputs in text and design, supervision, client liaison and production coordination. His command of the language and comprehension of the subject are his key strengths.

Dr. Amar Nidhi

Team Lead, Capacity Building

Amar Nidhi, with 25+ years of experience in capacity building and project management, thrives as a team lead for trainings in health (RMNCH+A), nutrition, gender, adolescent health, child protection, WASH, immunisation, and family planning sectors. She excels in managing and implementing large scale capacity building assignments across states, training module writing, excellent interpersonal and facilitation skills in English and Hindi. She also plays an important role in mentoring team members.

Sanjay Kumar Sharma

Senior Project Manager

Sanjay, with 22+ years of experience in managing large scale capacity building and social mobilisation projects in the area of health, nutrition, water & sanitation, family planning, education, child protection, social and behaviour change communication, climate change, solid waste management, women empowerment and livelihood.

He has played pivotal roles in managing large teams at state level to support national flagship programmes. This included planning, designing, implementation and facilitation of training programmes in coordination with state and district government stakeholders in four states of India (Uttar Pradesh, Haryana, Uttarakhand and Chhattisgarh) and Nepal at all levels of development programming.

Vinay Kumar

Senior Project Manager

Vinay has over 12 years of work experience in social and rural communications in areas of reproductive, maternal and child health, nutrition, water, wash and sanitation, gender etc. He has experience in creative strategy, concept design, copy development for print outdoor and IPC, script for radio, TV and A/Vs and training films in Hindi.

Shaima Ahmad

Project Manager

With eight years’ experience in social development, Shaima excels as a Programme Manager, overseeing projects on various themes including youth capacity building, social entrepreneurship, education, and environment to name a few. Additionally, she possesses strong skills in development communication.

Akhil Dobhal

Project Manager

Akhil has around seven years of experience in the development sector with specialisation in child protection, child rights, human rights, criminology and justice. He has been part of various research, advocacy and documentation assignments for government and non-profit organisations including UNICEF, ILO and NHRC.

Parul B. Rajput

Senior Project Manager

Parul has more than 15 years of experience in the field of social development. She specialises in report writing, documentation, copy-editing, design and layout tasks, and project management. Her grasp over the language and understanding of the content are her key strengths. She was previously employed as an Editorial Associate for the prestigious journal Contributions to Indian Sociology (CIS) at the Institute of Economic Growth (IEG), University of Delhi.

C.R. Sivadas

Senior Designer

Sivadas has a rich experience in creative designer with over 29 years of expertise in conceptualising and creating innovative communication materials. He is proficient in utilising various design tools such as Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Animate, Adobe After Effects, Adobe Premier Pro, and more to deliver designs with an Indian aesthetic while staying updated with modern design trends.

Lalit Kumar

Motion Graphics Designer

Lalit has 11 years of experience in communications and motion graphics design. He displays exceptional skills as a motion graphics editor and designer, leveraging a diverse array of design tools, including the comprehensive Adobe suite and Toon Boom, among others. His proficiency extends to crafting graphic designs that seamlessly blend sound, content, and visuals, bringing them to life in a harmonious convergence.

Rabindra Choudhary

Senior Illustrator

Rabindra Choudhary is a highly motivated and innovative illustrator with extensive experience of 19 years in creating illustrations and designs for print, books, pamphlets, leaflets, trade publications, and other forms of media. He has in-depth knowledge of appropriate styles, utilising digital formats to create sketches. He is skilled in analysing a brief's specification and the text to be illustrated, researching sources, thinking imaginatively and creatively to produce new ideas.

Rajeev Kumar

Graphic Designer/Visualiser

With over 15 years of experience in communications, Rajeev excels in creating diverse content types and designing layouts - modules, training manuals & guide books, facilitators’ handbooks, utilising tools like Adobe InDesign CC, Toon Boom, and Adobe Premiere Pro. His expertise covers developing interactive content and e-modules, employing multimedia and e-learning to enhance learning.

Ramesh Dogra

Manager, Creative Design and Production

With over 28 years at New Concept, Ramesh, a print production veteran, navigates evolving technologies. As a skilled leader, he ensures timely completion of high-pressure tasks, excelling in both print and web communication materials. Proficient in Adobe and Microsoft tools, he addresses pre-press challenges optimally.

Tanweer Alam

Senior Visualiser cum Designer

With 18+ years’ experience in graphic design, Tanweer excels in diverse projects; he has completed over 300 assignments. His skills span reports, magazines, posters, websites, 2D animations, games and e-learning materials. Proficient in Adobe, CorelDraw, Toon Boom and more, he brings creativity and precision to each project, showcasing adaptability and multitasking expertise.

2023CALENDAR

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