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Behaviour Change Research

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Behaviour Change Communication is a process that involves working with communities to promote and sustain positive behaviours.  Communicating for such change needs to take into account various factors such as role of community participation, social and cultural systems and gender and environmental factors, all of which impact the implementation of a behaviour change programme.

New Concept's rich experience of working across India in different social sectors positions it in a manner that allows it to effectively undertake communication needs assessment, research and thorough pre-testing of communication materials. It devises cost effective, locally relevant and culturally enriching communication strategies, media plans and materials for a wide range of sectors.